BetMGM has announced the appointment of Casey Hurbis as its new Chief Marketing Officer (CMO).

Hurbis brings 30 years of experience within consumer marketing, covering a number of areas such as engagement, digital advertising, partnership development, and experiential marketing.

This experience has seen BetMGM’s new hire work for companies such as Fiat and Alfa Romeo, while his most recent role with Rocket Mortgage is probably the most significant for the iGaming and sports betting operator.

Experience At Rocket Mortgage

During his time with Rocket Mortgage, Hurbis worked on commercials for the Super Bowl, including collaborating with BetMGM’s creative agency of record on campaigns for the American football competition.

He also helped with the launch of the Rocket Mortgage Classic, a professional golf tournament on the PGA Tour.

BetMGM’s Chief Revenue Officer Comments

BetMGM Chief Revenue Officer Matt Prevost said:

“Building BetMGM from the ground up into one of the most recognisable brands in the sports betting and iGaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team. Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand.”

Hurbis’ Vision For BetMGM

Hurbis himself added: “Sports betting​ іs one​ оf the most competitive and rapidly evolving industries​ іn the marketing world, and I’m honored​ tо join BetMGM​ at such​ an exciting time​ іn its growth. BetMGM​ іs​ a brand with incredible momentum, backed​ by​ a team that​ іs redefining how​ we engage and entertain audiences.​ I look forward​ tо pushing the boundaries​ оf creativity and innovation​ tо not only attract new audiences but enhance the experience for our loyal players​ tо even greater heights.”

NBA Expanding Global Reach

Similarly, in an aim to expand the NBA’s global reach and engagement with fans, the Association has agreed a deal with Sands China to host two matches in Macau next year.

Check other cool articles!